David quite rightly mentions that division, rather than cohesion, appears to be the trademark of much of today’s debate. Without wishing to be negative, I think it would be remiss if we didn’t explore the increasingly polarising issue of working from home.
The different opinions in the perceived benefits and drawbacks are now highlighted almost daily in the press, on social media and in conversations with colleagues.
Employment-data provider Live Data Technologies analysed two million white collar workers over the past year and found remote workers were promoted 31% less frequently than those who worked in an office, either full-time or on a hybrid basis. Of course, each side can find data to support their view, but the reality is many employers are now mandating more time be spent in the office.
PwC is the first of the big four to shift the working balance back towards more in-person working, citing the focus on ‘client service, coaching, and learning and development’ as a key driver behind the decision.
This mirrors the actions of many big corporates who have argued being in the office is better for building an engaging work culture, encouraging innovation and fostering client relationships as well as providing better learning opportunities for the next generation.
It’s also well known many firms, including the Magic Circle, are tracking office footfall through security passes whilst other are linking bonus payments to attendance.
In an excellent piece, Mark Howe of Canada’s Thompson Dorfman Sweatman sums up the debate [or at least part of it] perfectly. “Of course, there are benefits to working from home. In my experience, I am more efficient there; however, I am more effective in the office. It is important to avoid confusing efficiency with effectiveness.”
According to a survey [out as I write this] by the Confederation of British Industry (CBI) leaders in the private sector expect a significant fall in activity over the next three months. The real worry is companies are now cutting staff, moving jobs overseas and curbing investment as they battle to cut costs.
As was widely reported KPMG recently made 200 redundant and froze the salaries of nearly 12,000 in the UK. At the same time a trend is emerging of employers hiring fewer but more experienced staff with recruiter Manpower Group warning the youngest and least experienced typically lose out in a hiring downturn.
Is it, therefore, time for us to take a deep breath, step back and assess our own skills and talents, and evaluate how we can best position ourselves to truly evidence the value we bring to our firms.
Does it mean being more present, does it mean challenging our own views and opinions, doing those often-little things that can so transform our presence in a business?
Should we be looking at ways in which we can enhance or grow our own personal brands and reputations and therefore place more emphasis and importance on setting aside time for our professional development.
We are indeed living in uncertain times and we at PSMG are all too aware of the demands placed upon our colleagues who are increasingly being asked to do more with less.
With this in mind, we have Increased the number of seminars and workshops dealing with the burning issues we are all facing. And many courses are free to support members through these demanding times.
All our training events are live streamed from the venue so you don’t have to take time away from the office, but we would encourage you to join us in person and to build your own network of peers.
We’re also working with our preferred partners and affiliate groups to bring you an enhanced package of benefits and exclusive offers including free trials and access to some of the latest pioneering platforms in our sector.
As Lauren Hoffman says in her excellent article “We are ultimately responsible for our own learning and career development…”
Let us help you!
Gail Jaffa
Managing Partner, PSMG
We have collaborated with some of our most important partners to offer a raft of new benefits and rewards to our membership. These are services essential to the marketing and business development professional to support the new skills needed for ourselves and our teams to prosper in an increasingly complex environment. They are provided by some of the best in their fields of expertise, knowledge and training. For further details click here.
One of the pleasures of commissioning for and editing Centrum is that I constantly learn something new and, in addition, have my views and opinions exposed to different perspectives.
That seems to me to be increasingly vital in a world in which division, rather than cohesion, appears to be the trademark of too much debate. Just look, for example, at the polarising discussion around working from home.
The same applies when it comes to conversations about the intergenerational workplace. It’s a topic addressed by a couple of contributors this issue.
A third of senior business leaders (31%) agree diversity and inclusion is important in creating a positive culture for multi-generational workforces, but only 18% include age in equality, diversity and inclusion policies. Man Bites Dog partnered with Mercer to deliver the 2024 Global Talent Trends research. It found an alarming 76% of employees have observed age-related discrimination in the workplace.
Rebecca Jones, professor in coaching at Henley Business School, has a rather sobering message for those who currently practice or facilitate age discrimination. She says: “An interesting point setting ageism apart from other forms of discrimination is that those exhibiting ageist behaviour will eventually belong to the group they are discriminating against”. Ironically, it’ll also be these people – many of whom through a mix of financial necessity and genetics – who will have to work to an older age than any previous generation.
Following a workshop he ran for the PSMG earlier in the year, Sholto Lindsay-Smith of Industry looks at research findings underscoring the critical importance of brand reputation in securing new business, with 84% of clients deeming it critical when considering which firm to appoint. And, when asked the single most important factor in appointing an accounting firm, a staggering 29% cited reputation.
We have a couple of excellent and related contributions from colleagues Down Under. Wotton Kearney’s at times worrying article looks at how evidence and data collected from workplace surveillance and monitoring practices in Queensland is often used for the purposes of unjustly disciplining and terminating employees, with a staggering 49% of young, female, of colour, and low paid workers more likely than their counterparts to be subject of such surveillance.
And, on AI, Charles Handley does, perhaps, sum-up where we are perfectly: “AI will undoubtedly transform processes; human qualities need even greater attention. Perhaps it’s time to treat AI as a given and refocus on the people driving the success of professional services”.
I’ve wanted Rachel Hussey to do our In Conversation for some time and I’m delighted we’ve finally made it happen. It’s as good as I knew it would be – and it’s perfect timing as Rachel celebrates 25 years at Arthur Cox. And, finally, we are delighted to welcome the brilliant Ruth Napier as a regular columnist within a newly expanded Careers section.
Enjoy reading!
David Leck
Editor, Centrum
The White Collar Factory
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Managing Partner: gail.jaffa@psmg.co.uk