{"id":1050,"date":"2024-07-26T11:03:33","date_gmt":"2024-07-26T10:03:33","guid":{"rendered":"https:\/\/digital.dh-design.co.uk\/epages\/?page_id=1050"},"modified":"2025-04-15T09:26:25","modified_gmt":"2025-04-15T08:26:25","slug":"the-next-generation-of-content","status":"publish","type":"page","link":"https:\/\/digital.dh-design.co.uk\/epages\/the-next-generation-of-content\/","title":{"rendered":"The Next Generation of Content"},"content":{"rendered":"\t\t
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Why Interactive Publications are<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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the Next Generation of Content<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Why Interactive Publications are<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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the Next Generation of Content<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The rapid increase in online content consumption implies a dramatic change in consumer habits. Marketing & communication professionals have realised that their marketing tactics, which include content marketing execution, require a massive upgrade if they want to continue to reach their desired audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PDFs lack the responsiveness, personalisation, and engaging visuals that modern readers expect when consuming content online. More modern organisations are already replacing outdated and static content formats like PDFs with dynamic and interactive content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Engaging, measurable, media-rich content that\u2019s responsive out of the box.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What you can achieve with web publications:<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Create rich content experiences<\/h3>

According to research conducted by Sumo, the average visitor reads only 25% of written content. This means that your audience is probably looking for more than a simple piece of text. Visual aids help you effectively communicate your message by turning your written assets into more immersive content experiences. Adding rich media such as (background) videos, visuals, animations, infographics, and page transitions will give your content the attention it deserves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cThere are different avenues you can take to achieve the vision you have in mind. Digital publications really allows you to be creative and build something that\u2019s different.\u201d<\/em><\/span><\/h2>

Karo Aghavelyan, <\/strong>Southwest Region Creative Director at JLL<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Save time and money<\/span><\/h3>

Web publications are easy to build and personalise. No need to involve developers in the creative process.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cWe are now able to produce content four times faster than before..\u201d<\/em><\/span><\/h2>

Victor K\u00fcppers, <\/span><\/strong>VP of Marketing of Betty Blocks<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Measure and analyze your content<\/h3>

In the age of data, C-level managers expect all marketing actions to be measurable. Google Analytics opened our eyes to visitor behavior on our websites. Imagine what you could achieve if your marketing and sales collateral gave you those analytics, too. You\u2019d be able to continuously track user behaviour within your assets and improve the performance of your content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cIt\u2019s easy to get swallowed by data or metrics to measure success, but digital publications elevated our content beyond offering good metrics \u2014 it offered an experience.\u201d<\/em><\/span><\/h2>

Romily Broad,<\/strong>
Co-founder, and CEO at Digital Bulletin<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Build up your customer database<\/span><\/h3>

Creating content for demand generation? Interactive publications let you collect contact details from your leads via forms and social logins. This, combined with CRM integration, means that you can map your leads throughout the buyer\u2019s journey and identify what needs to be optimised. For example, if your conversion rate is low, that may be a sign you need to edit your CTAs to be more relevant, clear, and compelling.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cInteractive white papers gated with social login gives us far more insight into our readers than PDFs gated behind a regular form. Also, they look great on any type of device. Win, win!\u201d<\/em><\/span><\/h2>

Maquiro Hofstra,<\/strong>
Tentoo<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Maximise reach with virality<\/h3>

If your leads can\u2019t find your content, how will they benefit from it? Digital web publications allow you to maximise reach because they can be easily shared via social media, QR codes, email, and websites. Growing your fan base on Twitter, Linkedin, Instagram, and Facebook is another great benefit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cPatients who read about us on social media passed on the information to people they knew, spreading the publication around even further. This had an almost viral effect, ensuring that our publication achieved a lot of attention without any effort from us.\u201d<\/em><\/span><\/h2>

Werner Tolsma,<\/strong>
PR & Communications at MLDS<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Why Interactive Publications are the Next Generation of Content Why Interactive Publications are the Next Generation of Content The rapid increase in online content consumption implies a dramatic change in consumer habits. Marketing & communication professionals have realised that their marketing tactics, which include content marketing execution, require a massive upgrade if they want to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1050","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"dh-design.co.uk","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media 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