{"id":2291,"date":"2025-01-21T19:58:31","date_gmt":"2025-01-21T19:58:31","guid":{"rendered":"https:\/\/digital.dh-design.co.uk\/centrum-spring-2025\/?page_id=2291"},"modified":"2025-03-28T17:44:04","modified_gmt":"2025-03-28T17:44:04","slug":"insights-article-7","status":"publish","type":"page","link":"https:\/\/digital.dh-design.co.uk\/centrum-spring-2025\/insights-article-7\/","title":{"rendered":"Insights Article 7"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2291\" class=\"elementor elementor-2291\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81df62a e-con-full e-flex e-con e-parent\" data-id=\"81df62a\" data-element_type=\"container\" data-settings=\"{&quot;position&quot;:&quot;fixed&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63d8aed elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"63d8aed\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/digital.dh-design.co.uk\/centrum-spring-2025\/insights-article-6\/\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89c884d elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"89c884d\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/digital.dh-design.co.uk\/centrum-spring-2025\/insights-article-4\/\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.5 445.1l-22.2 22.2c-9.4 9.4-24.6 9.4-33.9 0L7 273c-9.4-9.4-9.4-24.6 0-33.9L201.4 44.7c9.4-9.4 24.6-9.4 33.9 0l22.2 22.2c9.5 9.5 9.3 25-.4 34.3L136.6 216H424c13.3 0 24 10.7 24 24v32c0 13.3-10.7 24-24 24H136.6l120.5 114.8c9.8 9.3 10 24.8.4 34.3z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9085fb4 e-con-full e-flex e-con e-parent\" data-id=\"9085fb4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-64fde76 e-con-full e-flex e-con e-child\" data-id=\"64fde76\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c34ce02 e-con-full e-flex e-con e-child\" data-id=\"c34ce02\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-964cf23 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"964cf23\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The business services AI paradox: cut costs, grow, or leapfrog?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a6f5f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a9a6f5f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>For years, both practitioners and lawyers have complained about the structure of business services in law firms. Ignoring what\u2019s happening with AI discards a perfect opportunity to finally break free from outdated models.<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e6ea46 e-con-full e-flex e-con e-child\" data-id=\"1e6ea46\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-821d1a9 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"821d1a9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounce&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"200\" height=\"600\" src=\"https:\/\/digital.dh-design.co.uk\/centrum-spring-2025\/wp-content\/uploads\/2025\/01\/scrolling_mousewheel-REV.gif\" class=\"attachment-large size-large wp-image-2242\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef1a203 e-flex e-con-boxed e-con e-parent\" data-id=\"ef1a203\" data-element_type=\"container\" id=\"more\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8f3b7b9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"8f3b7b9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInDown&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dabfb97 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"dabfb97\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sam Stamp,<\/strong><br \/><em>AI Lead,<\/em><br \/><span style=\"color: #c32034;\"><strong>LINAR Consulting<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad611e elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6ad611e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"mailto:sam@linarconsulting.com\"><span style=\"text-decoration: underline;\">sam@linarconsulting.com<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e64bff6 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e64bff6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e3fb66 e-con-full e-flex e-con e-child\" data-id=\"0e3fb66\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f8dc6e elementor-share-buttons--view-icon elementor-share-buttons--shape-rounded elementor-share-buttons--align-center elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-invisible elementor-widget elementor-widget-share-buttons\" data-id=\"7f8dc6e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;rollIn&quot;}\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_x-twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on x-twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20c5e0a e-flex e-con-boxed e-con e-parent\" data-id=\"20c5e0a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5d88e10 e-con-full e-flex e-con e-child\" data-id=\"5d88e10\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-323d79e elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"323d79e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>From countless conversations and workshops over the past year, one thing has become clear; people are split in their response to the changes AI is bringing. Some see an exciting opportunity to rethink how they work. Others feel overwhelmed or even actively ignore what\u2019s happening. The last attitude is clearly the least acceptable!<\/h6><p>We\u2019ve all got to decide what to do with the time we\u2019ve been given, including our relatively short working lives. For years, both practitioners and lawyers have complained about the structure of business services in law firms. Yet very little has changed.<\/p><p>It feels as though we\u2019re genuinely being presented with a chance to change the game &#8211; AI presents the perfect opportunity to finally break free from outdated models and reimagine what business services could be.<br \/><br \/><\/p><h5>The old model was always broken<\/h5><p>Business services in law firms weren\u2019t built for the modern age. They evolved reactively, starting with shared resources to pool admin costs, then expanding into marketing, business development, client strategy and so on. But the fundamental issue is partnership structures don\u2019t allow for enough resource to go around.<\/p><p>Every practice group, sector focus, and niche needs the same things: pitches, events, thought leadership, sales campaigns, social content, business plans. Yet these tasks are repeated, reworked, and reimagined separately, creating inefficiencies AI now exposes in wonderful HD.<br \/><br \/><\/p><h5><strong>Technology will change the model, so make it work for you<\/strong><\/h5><p>A lot of AI discourse focuses on efficiency &#8211; how many jobs it will replace, how many hours it will save. But efficiency alone isn\u2019t a strategy. It\u2019s an outcome.<\/p><p>The firms and individuals who thrive won\u2019t just use AI to do the same things faster. They\u2019ll use it to rethink what should be done in the first place.<\/p><p>That means moving beyond fear or passive acceptance and actively shaping how AI is integrated into business services. Instead of reacting to change, professionals need to be asking:<\/p><ul><li>If we were building a business services function from scratch today, what would it look like?<\/li><li>How can AI help enhance client relationships rather than just internal processes?<\/li><li>Where can we shift from execution to strategy, using AI to automate the former so we can focus on the latter?<\/li><\/ul><p><br \/>This is the chance to stop complaining about how business services have always worked and start shaping how it should work.<br \/><br \/><\/p><h5><strong>Law firms will try to do the same with less, not more with the same<\/strong><\/h5><p>Firms are looking at AI and seeing cost-cutting first, growth second. The assumption is AI will enable them to operate leaner, doing the same amount of work with fewer people. But what AI should be enabling them to do is more with the same, expanding capabilities rather than shrinking teams.<\/p><p>Some firms will grasp this distinction and invest in AI-powered value creation. Others will only see AI as a means to an end for reducing overheads. The latter will find themselves hollowed out, with a stripped-back business services function incapable of driving meaningful client growth.<\/p><p>The firms that win in the AI era will be those reinvesting efficiency gains into capability building, innovation, and strategic growth. Those that don\u2019t will be left trying to compete on price, their only lever being deeper cuts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e1713a e-con-full e-flex e-con e-parent\" data-id=\"4e1713a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c3bc624 e-con-full e-flex e-con e-child\" data-id=\"c3bc624\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fa1596 e-con-full e-flex e-con e-child\" data-id=\"5fa1596\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c35a17 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2c35a17\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>&#8220;Business services in law firms weren\u2019t built for the modern age. They evolved reactively, starting with shared resources to pool admin costs, then expanding into marketing, business development, client strategy and so on. But the fundamental issue is that partnership structures don\u2019t allow for enough resource to go around.&#8221;<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-369d6c9 e-flex e-con-boxed e-con e-parent\" data-id=\"369d6c9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-81a9d26 e-con-full e-flex e-con e-child\" data-id=\"81a9d26\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c28ef7 elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0c28ef7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Forget \u2018winning\u2019\u2014who\u2019s going to stay relevant?<\/h5><p>For firms: the business services function must be more than execution.<\/p><p>Firms thriving in the AI age will be those that see business services as a driver of growth, not just an execution function. Marketing and business development [M&amp;BD] teams can\u2019t just be reactive, taking briefs from lawyers and producing whatever\u2019s demanded. They need to act as strategic partners.<\/p><ul><li>Lawyers bring expertise. Business services bring commercial growth. The two should work together\u2014but the latter can\u2019t just be an order-taker.<\/li><li>The firms that succeed will be the ones recognising the full value of their M&amp;BD teams and give them the remit to shape strategy, not just execute it.<\/li><li>Those that don\u2019t? They\u2019ll be left with fragmented, under-resourced teams struggling to add value in a way AI can\u2019t replace.<br \/><br \/><\/li><\/ul><h5>For individuals be a strategic partner &#8211; not just an efficient enabler<\/h5><ul><li>For individuals in business services, the AI era isn\u2019t just about efficiency &#8211; it\u2019s about adaptability. The skills that will matter most aren\u2019t about mastering AI tools. They\u2019re about being able to think strategically and adapt quickly.<\/li><li>You don\u2019t have to know everything. But you certainly must be able to learn anything.<br \/>The most valuable professionals will be those who can apply AI within a commercial context, translating technological potential into revenue impact.<\/li><li>As AI agents become more advanced, efficiency will be automated. The human role will be in defining the strategy AI executes.<br \/><br \/><\/li><\/ul><h5>Leapfrog, don\u2019t catch up<\/h5><p>Most law firms are still trying to catch up with innovations they should have adopted years ago. AI is giving them a rare opportunity to reset &#8211; to move beyond the outdated business services model and rethink what it means to deliver commercial value.<\/p><p>Some firms will take AI\u2019s efficiency gains and cut their way to irrelevance. Others will use them to reimagine how they grow. Some professionals will be replaced by AI tools. Others will redefine their roles in ways AI can\u2019t replace. This isn\u2019t about \u2018winning.\u2019 It\u2019s about not being left behind.<\/p><p>So, are you thinking about how to leapfrog? Or are you still trying to catch up?<\/p><p><span style=\"text-decoration: underline; color: #c32034;\"><em><a style=\"color: #c32034; text-decoration: underline;\" href=\"https:\/\/linarconsulting.com\/\" target=\"_blank\" rel=\"noopener\">linarconsulting.com<\/a><\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1c5ac0 e-flex e-con-boxed e-con e-parent\" data-id=\"b1c5ac0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-34ac0f5 e-con-full e-flex e-con e-child\" data-id=\"34ac0f5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb8d90d elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"eb8d90d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>About the Author<\/h5><p>Sam Stamp is a Director at LINAR Consulting, specialising in growth, innovation, and AI in the legal sector. LINAR helps law firms reimagine business services, transforming them from cost centres into revenue engines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4eb1b5 e-con-full e-flex e-con e-parent\" data-id=\"f4eb1b5\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-224ba2b e-con-full e-flex e-con e-child\" data-id=\"224ba2b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43a10bd elementor-widget elementor-widget-text-editor\" data-id=\"43a10bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quicklinks<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div 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page<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The business services AI paradox: cut costs, grow, or leapfrog? For years, both practitioners and lawyers have complained about the structure of business services in law firms. Ignoring what\u2019s happening with AI discards a perfect opportunity to finally break free from outdated models. Sam Stamp,AI Lead,LINAR Consulting sam@linarconsulting.com From countless conversations and workshops over the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2291","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"dh-design.co.uk","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media 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